Loyens & Loeff Loyens & Loeff Podcast

Standing out in the hyper-competitive market of the legal profession and attracting new clients in a digital age: the legal field remains a difficult niche for decision-makers and investors. We helped Loyens & Loeff turn this around by creating thought leadership within the market.


An authentic connection between the target audience and the advertiser is at the heart of though leadership. We therefore recorded a bilingual podcast series in which Loyens & Loeff’s experts share their knowledge around key topics in the modern legal profession. The series was bolstered by publications in both print and online. 


The nature of the podcast medium allowed Loyens & Loeff to approach their intended audience in a personal way: the direct contact with the host of the podcast immediately creates an authentic connection. This, in turn, leads to a more memorable first impression and strong credibility.