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Loyens & Loeff Loyens & Loeff Podcast
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Standing out in the hyper-competitive market of the legal profession and attracting new clients in a digital age: the legal field remains a difficult niche for decision-makers and investors. We helped Loyens & Loeff turn this around by creating thought leadership within the market.
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THOUGHT LEADERSHIP
An authentic connection between the target audience and the advertiser is at the heart of though leadership. We therefore recorded a bilingual podcast series in which Loyens & Loeff’s experts share their knowledge around key topics in the modern legal profession. The series was bolstered by publications in both print and online.
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CREDIBILITY
The nature of the podcast medium allowed Loyens & Loeff to approach their intended audience in a personal way: the direct contact with the host of the podcast immediately creates an authentic connection. This, in turn, leads to a more memorable first impression and strong credibility.