KBC Start to shift

KBC Bank & Insurance is actively working towards the sustainable development of society and business. With the native content series ‘Start to Shift’, we help them make the topic accessible to organisations that are not yet committed to this. 


For this campaign, we wanted to make sustainable change as accessible as possible by creating a recognizable platform. We set up a hub with a panel discussion, a podcast and articles, each providing actionable tools.


Start to Shift operates on the ‘show, don’t tell’ principle: we bring content in which entrepreneurs and experts share real-life challenges and best practices. This ensures that the transition to more sustainable business models is explored in a thorough but familiar way, even for those who are just (or want to be) starting this.