{"id":522,"date":"2022-07-28T14:29:40","date_gmt":"2022-07-28T12:29:40","guid":{"rendered":"https:\/\/contentrepublic.be\/projects\/start-to-shift\/"},"modified":"2022-11-03T16:27:17","modified_gmt":"2022-11-03T15:27:17","slug":"start-to-shift","status":"publish","type":"project","link":"https:\/\/contentrepublic.be\/fr\/projects\/start-to-shift\/","title":{"rendered":"Start to shift"},"content":{"rendered":"\n\t<div id=\"block_ea87ceffa86349a25c2405846594bb2c\" class=\"wp-block wp-block-hero o-hero has-background has-dark-blue-background-color has-color has-white-color alignfull\" style=\"\">\n\t    <div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col col-12 col-lg-7 offset-lg-1 order-lg-2\">\n\t\t\t\t\t<figure class=\"u-photo ratio ratio-4x3 mb-0 d-none d-lg-block o-hero__image\">\n\t\t                <img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t            <\/figure>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col col-12 col-lg-4 order-lg-1 d-flex flex-column\">\n\t\t\t\t\t<div class=\"my-auto\">\n\t\t\t\t\t\t<h1 class=\"card-title mb-4 o-hero__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"d-block fw-bold\">KBC<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart to shift\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<figure class=\"u-photo ratio ratio-4x3 mb-4 d-lg-none o-hero__image\">\n\t\t\t                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" loadin=\"lazy\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t            <\/figure>\n\t\t\t\t\t\t<p class=\"mb-0\">Avec la campagne native \u2018<em>Start to Shift<\/em>\u2019, KBC Banque &amp; Assurance ne m\u00e9nage pas ses efforts pour favoriser un d\u00e9veloppement durable de la soci\u00e9t\u00e9 et des entreprises. \u00c0 travers le programme, KBC s\u2019efforce de rendre le th\u00e8me accessible aux organisations qui ne s\u2019y sont pas encore attel\u00e9es.<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ratio mt-4 mb-0 o-hero__client\" style=\"--bs-aspect-ratio: 50%;\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/kbc.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" style=\"object-fit: contain; object-position: left bottom;\" \/>\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t<\/div>\n\n\n\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC.jpg\" alt=\"\" class=\"wp-image-455 size-full\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">PLATEFORME<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cette campagne native dans De Tijd, nous voulions rendre le changement durable aussi accessible que possible en cr\u00e9ant une plateforme reconnaissable. Nous avons mis en place un hub regroupant une <strong>r\u00e9union-d\u00e9bat<\/strong>, un <strong>podcast <\/strong>et des <strong>articles <\/strong>constituant autant d\u2019outils exploitables.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-231e5337 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">SHOW, DON&rsquo;T TELL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018<em>Start to Shift<\/em>\u2019 fonctionne selon le principe \u2018<em>show, don\u2019t tell<\/em>\u2019&nbsp;: nous proposons du contenu dans lequel entrepreneur et experts partagent des pratiques exemplaires et des d\u00e9fis tir\u00e9s de la vie r\u00e9elle. Ce principe garantit que la transition vers des mod\u00e8les d\u2019entreprise plus durables est explor\u00e9e de mani\u00e8re approfondie mais famili\u00e8re, m\u00eame pour ceux qui n\u2019en sont qu\u2019aux d\u00e9buts ou veulent se lancer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar duurzaam ondernemen - Start to Shift\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NE0GDJI7yMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-9b7701b4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-red-color has-white-background-color has-text-color has-background\" href=\"https:\/\/www.tijd.be\/connect\/kbc\/start-to-shift.html\">Visitez le hub<\/a><\/div>\n<\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Avec la campagne native \u2018<em>Start to Shift<\/em>\u2019, KBC Banque &amp; Assurance ne m\u00e9nage pas ses efforts pour favoriser un d\u00e9veloppement durable de la soci\u00e9t\u00e9 et des entreprises. \u00c0 travers le programme, KBC s\u2019efforce de rendre le th\u00e8me accessible aux organisations qui ne s\u2019y sont pas encore attel\u00e9es.<\/p>\n","protected":false},"featured_media":454,"template":"","project_client":[10],"class_list":["post-522","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start to shift - Content Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentrepublic.be\/fr\/projects\/start-to-shift\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start to shift - Content Republic\" \/>\n<meta property=\"og:description\" content=\"Avec la campagne native \u2018Start to Shift\u2019, KBC Banque &amp; 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