{"id":496,"date":"2022-07-28T14:29:40","date_gmt":"2022-07-28T12:29:40","guid":{"rendered":"https:\/\/contentrepublic.be\/projects\/start-to-shift\/"},"modified":"2022-11-02T11:02:12","modified_gmt":"2022-11-02T10:02:12","slug":"start-to-shift","status":"publish","type":"project","link":"https:\/\/contentrepublic.be\/en\/projects\/start-to-shift\/","title":{"rendered":"Start to shift"},"content":{"rendered":"\n\t<div id=\"block_62f3778dba440\" class=\"wp-block wp-block-hero o-hero has-background has-dark-blue-background-color has-color has-white-color alignfull\" style=\"\">\n\t    <div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col col-12 col-lg-7 offset-lg-1 order-lg-2\">\n\t\t\t\t\t<figure class=\"u-photo ratio ratio-4x3 mb-0 d-none d-lg-block o-hero__image\">\n\t\t                <img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t            <\/figure>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col col-12 col-lg-4 order-lg-1 d-flex flex-column\">\n\t\t\t\t\t<div class=\"my-auto\">\n\t\t\t\t\t\t<h1 class=\"card-title mb-4 o-hero__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"d-block fw-bold\">KBC<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart to shift\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<figure class=\"u-photo ratio ratio-4x3 mb-4 d-lg-none o-hero__image\">\n\t\t\t                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" loadin=\"lazy\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-header-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t            <\/figure>\n\t\t\t\t\t\t<p class=\"mb-0\">KBC Bank &amp; Insurance is actively working towards the sustainable development of society and business. With the native content series &#8216;Start to Shift&#8217;, we help them make the topic accessible to organisations that are not yet committed to this.\u00a0<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ratio mt-4 mb-0 o-hero__client\" style=\"--bs-aspect-ratio: 50%;\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/kbc.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" style=\"object-fit: contain; object-position: left bottom;\" \/>\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t<\/div>\n\n\n\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC.jpg\" alt=\"\" class=\"wp-image-455 size-full\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/KBC.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/KBC-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">PLATFORM <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For this campaign, we wanted to make sustainable change as accessible as possible by creating a recognizable platform. We set up a hub with a panel discussion, a podcast and articles, each providing actionable tools.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-231e5337 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">SHOW, DON&#8217;T TELL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start to Shift operates on the &#8216;show, don&#8217;t tell&#8217; principle: we bring content in which entrepreneurs and experts share real-life challenges and best practices. This ensures that the transition to more sustainable business models is explored in a thorough but familiar way, even for those who are just (or want to be) starting this.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar duurzaam ondernemen - Start to Shift\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NE0GDJI7yMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-231e5337 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-9b7701b4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-red-color has-text-color\" href=\"https:\/\/www.tijd.be\/connect\/kbc\/start-to-shift.html\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the hub<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>KBC Bank &amp; Insurance is actively working towards the sustainable development of society and business. With the native content series &#8216;Start to Shift&#8217;, we help them make the topic accessible to organisations that are not yet committed to this.\u00a0<\/p>\n","protected":false},"featured_media":453,"template":"","project_client":[10],"class_list":["post-496","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start to shift - Content Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentrepublic.be\/en\/projects\/start-to-shift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start to shift - Content Republic\" \/>\n<meta property=\"og:description\" content=\"KBC Bank &amp; Insurance is actively working towards the sustainable development of society and business. 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