{"id":489,"date":"2022-07-28T14:30:28","date_gmt":"2022-07-28T12:30:28","guid":{"rendered":"https:\/\/contentrepublic.be\/projects\/start-to-metaverse\/"},"modified":"2022-10-18T17:01:50","modified_gmt":"2022-10-18T15:01:50","slug":"start-to-metaverse","status":"publish","type":"project","link":"https:\/\/contentrepublic.be\/en\/projects\/start-to-metaverse\/","title":{"rendered":"Start to metaverse"},"content":{"rendered":"\n\t<div id=\"block_62f3778dba440\" class=\"wp-block wp-block-hero o-hero has-color has-dark-blue-color alignfull\" style=\"background-color:#6ec9de;\">\n\t    <div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col col-12 col-lg-7 offset-lg-1 order-lg-2\">\n\t\t\t\t\t<figure class=\"u-photo ratio ratio-4x3 mb-0 d-none d-lg-block o-hero__image\">\n\t\t                <img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t            <\/figure>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col col-12 col-lg-4 order-lg-1 d-flex flex-column\">\n\t\t\t\t\t<div class=\"my-auto\">\n\t\t\t\t\t\t<h1 class=\"card-title mb-4 o-hero__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"d-block fw-bold\">EY<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart to metaverse\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<figure class=\"u-photo ratio ratio-4x3 mb-4 d-lg-none o-hero__image\">\n\t\t\t                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" loadin=\"lazy\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY-header-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t            <\/figure>\n\t\t\t\t\t\t<p class=\"mb-0\">EY and innovations, you effortlessly lump them together. What is the metaverse really all about? Are there opportunities or is it all hype?\u00a0EY wanted to share their knowledge around these complex topics in an accessible way through our native advertising opportunities.<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ratio mt-4 mb-0 o-hero__client\" style=\"--bs-aspect-ratio: 50%;\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/ey.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"EY\" style=\"object-fit: contain; object-position: left bottom;\" \/>\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-231e5337 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">INNOVATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Along with the latest technologies, we transformed EY&#8217;s request into a native campaign linked to the editorial podcast &#8216;Start to Metaverse&#8217;. This was complemented by content in De Tijd | L&#8217;Echo and online at tijd.be | lecho.be, and a banner campaign to market the new podcast.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-231e5337 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY-1.jpg\" alt=\"\" class=\"wp-image-429\" width=\"617\" height=\"411\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY-1.jpg 1200w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY-1-660x440.jpg 660w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-white-background-color has-background\" style=\"grid-template-columns:auto 27%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"800\" src=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY2.png\" alt=\"\" class=\"wp-image-432 size-full\" srcset=\"https:\/\/contentrepublic.be\/media\/sites\/3\/EY2.png 544w, https:\/\/contentrepublic.be\/media\/sites\/3\/EY2-449x660.png 449w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">PODCAST<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the podcast, the newsroom explains an innovative concept with an innovative approach. The host provides a recognizable human touch, the medium conveys the information in an accessible way and the audience gets a clear view of the metaverse.\u00a0Here, thanks to a native stitch, EY was also able to market itself as a reliable sparring partner on the subject.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-efa410e9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-red-color has-text-color\" href=\"https:\/\/www.tijd.be\/dossiers\/metaverse.html\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the hub<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-red-color has-text-color\" href=\"https:\/\/www.tijd.be\/podcasts\/start-to-metaverse.html\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the podcast<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EY and innovations, you effortlessly lump them together. What is the metaverse really all about? Are there opportunities or is it all hype?\u00a0EY wanted to share their knowledge around these complex topics in an accessible way through our native advertising opportunities.<\/p>\n","protected":false},"featured_media":437,"template":"","project_client":[13],"class_list":["post-489","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start to metaverse - Content Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentrepublic.be\/en\/projects\/start-to-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start to metaverse - Content Republic\" \/>\n<meta property=\"og:description\" content=\"EY and innovations, you effortlessly lump them together. 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